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What Is a POS System? The Cash Register Grew Up—and Took Over the BusinessWalk into a coffee shop at 8:15 a.m. A customer taps a phone. A receipt appears instantly. Loyalty points update. Inventory counts change. The manager, who isn't even in the building, can see sales data on a smartphone. Somewhere in the background, labor scheduling software adjusts forecasts for the afternoon rush. Most people think they just witnessed a transaction. They didn't. They...0 Comentários 0 Compartilhamentos 418 Visualizações 0 Anterior
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What Is Retail Analytics? The Science of Understanding Why Customers Do What They DoA retailer once celebrated a 15% increase in sales. The executive team was thrilled. The merchandising department claimed victory. Marketing pointed to a recent campaign. Store operations highlighted staffing improvements. Everyone had a theory. Everyone had a story. Then the analytics team looked deeper. The increase wasn't driven by more customers. It wasn't driven by better marketing. It...0 Comentários 0 Compartilhamentos 547 Visualizações 0 Anterior
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What Is the Best POS System for Retail? The Better Question Is Why You’re Asking.A retailer once told me she needed a new POS system because checkout lines were getting longer. Reasonable concern. Long lines frustrate customers. Frustrated customers leave. Leaving customers rarely become loyal customers. But after spending time in the store, watching shoppers move through the aisles, observing employee interactions, and examining sales data, a different picture emerged....0 Comentários 0 Compartilhamentos 303 Visualizações 0 Anterior