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Leonard Pokrovski

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2024-08-30 20:22:18 -

B2B Marketing
B2B Marketing In B2B (business to business), one company sells a product or provides a service for another company. For example, a coffee shop buys coffee machines from a supplier. Or a consulting firm buys accounting software from an IT company. In this article, we will tell you what B2B marketing is, what is its target audience, sales funnel, and much more↓...

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Dacey Rankins

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2025-12-23 20:04:50 -

How Do You Align Sales with Marketing?
One of the most overlooked drivers of predictable growth is alignment between sales and marketing. When these two teams operate in silos, companies waste resources, confuse customers, and frustrate reps. When aligned, revenue growth accelerates, campaigns perform better, and sales cycles shorten. This article explains why sales and marketing alignment matters, practical strategies for...

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Dacey Rankins

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2025-12-16 23:18:06 -

What Is a Qualified Lead (MQL vs SQL)?
The term “qualified lead” is used constantly in sales and marketing — yet many teams don’t agree on what it actually means. This confusion causes one of the biggest problems in revenue growth: misalignment between marketing and sales. Understanding MQL vs SQL is not just about terminology. It directly affects: lead quality conversion rates sales...

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Dacey Rankins

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2025-12-19 19:17:32 -

What Is a Sales Funnel and How Does It Work?
The sales funnel is one of the most important concepts in sales and marketing, yet it’s also one of the most misunderstood. Many businesses talk about funnels, but few truly understand how they work, how to build one properly, and how to align sales and marketing around it. A well-designed sales funnel creates predictable revenue, improves conversion rates, and ensures prospects receive...

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Dacey Rankins

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2025-12-19 19:22:13 -

What Is the Difference Between Sales and Marketing?
Sales and marketing are often talked about as if they are the same thing — or worse, treated as opposing teams. In reality, sales and marketing are distinct but deeply interconnected functions, each with its own purpose, methods, and success metrics. When businesses misunderstand the difference between sales and marketing, they experience: poor lead quality missed revenue...

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