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What Is a Qualified Lead (MQL vs SQL)?The term “qualified lead” is used constantly in sales and marketing — yet many teams don’t agree on what it actually means. This confusion causes one of the biggest problems in revenue growth: misalignment between marketing and sales. Understanding MQL vs SQL is not just about terminology. It directly affects: lead quality conversion rates sales...0 Σχόλια 0 Μοιράστηκε 690 Views 0 Προεπισκόπηση
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What Is a Sales Funnel and How Does It Work?The sales funnel is one of the most important concepts in sales and marketing, yet it’s also one of the most misunderstood. Many businesses talk about funnels, but few truly understand how they work, how to build one properly, and how to align sales and marketing around it. A well-designed sales funnel creates predictable revenue, improves conversion rates, and ensures prospects receive...0 Σχόλια 0 Μοιράστηκε 238 Views 0 Προεπισκόπηση
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What Is the Difference Between Sales and Marketing?Sales and marketing are often talked about as if they are the same thing — or worse, treated as opposing teams. In reality, sales and marketing are distinct but deeply interconnected functions, each with its own purpose, methods, and success metrics. When businesses misunderstand the difference between sales and marketing, they experience: poor lead quality missed revenue...0 Σχόλια 0 Μοιράστηκε 224 Views 0 Προεπισκόπηση