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Dacey Rankins

added blog Business
2025-01-10 14:14:06 -

How do I forecast revenue for a new business?
When starting a new business, forecasting revenue can seem like a daunting task. However, an accurate revenue forecast is crucial for planning, securing funding, and guiding your strategy in the early stages of your business. For startups, the challenge lies in predicting future income when historical data is often sparse or non-existent. To help navigate this, it’s essential to combine...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 16:38:55 -

How Does B2C Marketing Differ from B2B Marketing?
Marketing is not one-size-fits-all. While many principles overlap, B2C (Business-to-Consumer) and B2B (Business-to-Business) marketing operate in fundamentally different contexts. Understanding these differences is crucial for crafting strategies that resonate with the right audience, optimize budgets, and drive measurable results. This article explores the core distinctions between B2C and...

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Dacey Rankins

added blog Business
2025-12-16 20:29:40 -

What Are the Best Lead Generation Methods?
There is no single “best” lead generation method that works for every business, product, or market. What works extremely well for a B2B software company may fail completely for a local service business. What works online may not work offline — and vice versa. The real question is not which lead generation method is best overall, but which methods are best for your audience,...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 15:50:33 -

What Should B2B Leaders Ask to Drive Growth and Refine Marketing Strategy?
In today’s fast-moving business environment, B2B leaders face increasing pressure to deliver growth, adapt to changing buyer behavior, and navigate crowded markets. Marketing, once seen as a support function, is now central to driving revenue. But to unlock its full potential, leaders need to ask the right strategic questions—questions that uncover gaps, validate priorities, and...

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