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Dacey Rankins

adicionou um novo artigo Business
2024-09-13 19:20:46 -

Tools for analytics and sales management on marketplaces
In recent years, marketplaces have become an important part of sales strategies for many entrepreneurs and companies. This is due not only to the growing popularity of online shopping, but also to the ability to access a wide audience. However, successful marketplace sales management requires specialized analytics tools that will help optimize sales processes, improve product visibility, and...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:55:05 -

How Do You Collaborate with Other Teams?
Product Marketing Managers (PMMs) sit at the crossroads of product, marketing, and sales. Unlike roles confined to a single department, PMMs succeed or fail based on their ability to collaborate across teams. Strong collaboration ensures consistent messaging, smooth go-to-market (GTM) execution, and alignment between what the company builds and what the market actually needs. Poor...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:57:46 -

How Is Product Marketing Different from Product Management?
In the tech and SaaS world, few roles are as complementary—and as frequently confused—as Product Marketing (PMM) and Product Management (PM). At first glance, both functions deal with the product, customer needs, and market dynamics. But their focus, responsibilities, and measures of success are fundamentally different. Understanding the distinction between product marketing and...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:58:36 -

Internal Teams Not Knowing What We Do: The Visibility Challenge for Product Marketing
One of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...

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Dacey Rankins

adicionou um novo artigo Business
2025-01-09 15:38:09 -

What is business forecasting?
Business forecasting is the practice of using tools and techniques to predict future developments within a company. This includes forecasting key business metrics such as sales, expenditures, profits, and market conditions. The goal of business forecasting is to provide insights that help businesses make informed decisions and develop better strategies to manage risks, allocate resources...

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Leonard Pokrovski

adicionou um novo artigo Money
2025-09-27 17:39:08 -

What is Capital Gains Tax?
What is Capital Gains Tax? Capital gains tax (CGT) is a government levy on the profit made when you sell, transfer, or otherwise dispose of an asset that has increased in value. Simply put, if you purchase an asset for one amount and later sell it for more, the difference between the buying price (also called the cost basis) and the selling price is your capital gain—and this is what may...

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Dacey Rankins

adicionou um novo artigo Business
2025-04-07 17:24:00 -

What Skills Do I Need to Start a Startup?
Starting a startup is an exciting yet challenging journey. It requires a combination of skills that go beyond just having a great idea. To successfully launch and grow a business, you must develop a range of competencies. In this article, we'll explore the essential skills that every aspiring entrepreneur should master before embarking on the startup journey. 1. Entrepreneurial Mindset An...

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Dacey Rankins

adicionou um novo artigo Business
2025-04-01 16:20:01 -

What Skills Do Successful Startup Founders Have?
Starting a business and leading a startup is no easy feat. The path to success is often filled with challenges, uncertainties, and tough decisions. However, successful startup founders tend to have certain skills that help them navigate the ups and downs of entrepreneurship. These skills not only assist in building and scaling the company but also in leading teams and staying focused on...

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