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Dacey Rankins

added blog Business
2025-07-24 18:10:56 -

How Should I Handle Sensitive Topics or Cultural Differences in Feedback?
Giving feedback is a vital part of leadership, growth, and collaboration—but when it involves sensitive topics or cross-cultural differences, the stakes are higher. A well-meant comment can be misunderstood or even cause unintended harm if not delivered thoughtfully. To give respectful, effective feedback in diverse and inclusive environments, leaders must develop cultural awareness,...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-11 17:37:46 -

The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction Viral marketing is often portrayed as the holy grail of modern brand growth — the dream scenario where a single idea spreads rapidly, captivates millions, and generates immense awareness with little cost. Yet, beneath that promise lies a more complex reality. For every viral success story, there are dozens of campaigns that misfire, backfire, or vanish into digital...

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Dacey Rankins

added blog Business
2025-09-04 13:20:37 -

What Is Customer Willingness to Pay?
One of the most critical aspects of pricing strategy is understanding how much customers are willing to pay for your product or service. Knowing this can make the difference between a product that sells successfully and one that struggles to find traction. Customer willingness to pay (WTP) is a cornerstone concept in economics and marketing, influencing pricing, product development, and market...

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Dacey Rankins

added blog Business
2025-07-05 18:39:38 -

What is Decision Analysis?
The Use of Decision Trees and Quantitative Methods for Evaluating Choices Under Uncertainty Decision analysis is a structured, quantitative, and systematic approach to making decisions, especially in complex and uncertain situations. It combines statistical tools, mathematical models, and logical frameworks to evaluate different courses of action and their possible outcomes. The ultimate goal...

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