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Dacey Rankins

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2026-09-09 12:27:05 -

Can Sponsorship Packages Be Customized?
The sponsorship package looks perfect. Until the sponsor reads it. Then comes the question every sponsorship seller eventually hears: “Can we customize this?” Sometimes that question makes organizers nervous. They worry customization will create extra work. They worry other sponsors will demand the same treatment. They worry their carefully designed Gold, Silver, and Bronze...

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Dacey Rankins

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2026-09-09 12:31:35 -

How Do You Determine Sponsorship Value?
A sponsorship can be worth $5,000. It can be worth $50,000. It can be worth $500,000. And here’s the uncomfortable part: the number is not determined by the size of the logo. Sponsorship value is determined by what a sponsor can reasonably expect to gain from the relationship—and how difficult that opportunity would be to replicate somewhere else. That distinction changes...

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Dacey Rankins

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2026-09-09 12:28:28 -

How Much Does Sponsorship Cost?
“How much does sponsorship cost?” It sounds like a simple question. It isn't. A local business might sponsor an event for $500. A regional company might invest $10,000. A major corporation could spend $100,000 or considerably more on a strategic sponsorship. And all three numbers can be perfectly reasonable. Why? Because sponsorship isn't a product with a fixed retail price....

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Dacey Rankins

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2026-09-09 12:29:30 -

How Much Should I Charge for Sponsorship?
There's a number sitting on your sponsorship proposal. You know you have to put something there. The problem is figuring out what that something should be. $1,000? $5,000? $25,000? $100,000? Most sponsorship sellers worry about charging too much. Experienced sponsorship sellers also worry about charging too little. And that second concern deserves far more attention. Because once...

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Dacey Rankins

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2026-09-09 12:22:45 -

How Should Sponsorship Packages Be Priced?
Put a number on a sponsorship package too high, and prospects disappear. Put it too low, and you may sell out quickly—and still lose money. That second problem is more dangerous than it looks. A sponsorship can appear successful on paper while quietly underpricing the audience, access, visibility, credibility, and business opportunities you're giving away. So how should sponsorship...

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Dacey Rankins

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2026-09-09 12:21:41 -

What Is a Gold, Silver, or Bronze Sponsorship?
Three words show up in sponsorship proposals again and again: Gold. Silver. Bronze. They sound simple. They aren't. A Gold sponsorship isn't automatically valuable because it's called Gold. A Bronze sponsorship isn't automatically a bargain. And Silver isn't supposed to be the awkward package sitting between two more exciting choices. These labels are simply a way to organize sponsorship...

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