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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 15:03:05 -

Advanced Product Launch Strategies: Turning Momentum Into Market Leadership
1. Building a Product Launch Roadmap A successful launch isn’t about working harder — it’s about working smarter. The secret lies in a clear roadmap that connects your internal teams, external audiences, and strategic milestones. A roadmap breaks down the chaos into manageable, measurable stages. Here’s an example of a structured timeline: Phase Timeline...

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Dacey Rankins

added blog Business
2025-05-06 12:53:02 -

How Can a Startup CEO Effectively Scale the Company?
Scaling a startup is one of the most challenging—and rewarding—phases in a founder’s journey. While launching a product and gaining early traction are major achievements, true success lies in the ability to grow sustainably without losing efficiency, culture, or customer focus. For startup CEOs, effective scaling requires strategic foresight, operational discipline, and...

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Dacey Rankins

added blog Business
2025-04-22 15:35:30 -

How Do Accelerators Differ from Incubators?
Startups often seek external support to refine their ideas, develop products, and scale quickly. Two popular avenues for this support are accelerators and incubators. While both aim to help early-stage businesses succeed, they differ in structure, goals, and the type of support they offer. Understanding these differences can help entrepreneurs choose the right path for their startup journey....

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Dacey Rankins

added blog Business
2024-12-18 16:56:58 -

How Do I Create a Business Plan for a Startup?
Entrepreneurs seek tips and examples tailored to startups when creating a business plan. A well-structured business plan is essential for any startup, as it serves as a roadmap for your business’s success and a tool to secure funding from investors or lenders. However, drafting a business plan for a startup is unique—startups face distinct challenges, such as proving the viability...

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Dacey Rankins

added blog Business
2025-01-10 14:14:06 -

How do I forecast revenue for a new business?
When starting a new business, forecasting revenue can seem like a daunting task. However, an accurate revenue forecast is crucial for planning, securing funding, and guiding your strategy in the early stages of your business. For startups, the challenge lies in predicting future income when historical data is often sparse or non-existent. To help navigate this, it’s essential to combine...

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Dacey Rankins

added blog Business
2025-04-30 12:55:59 -

How Do I Get Customers and Deliver Value?
One of the biggest challenges entrepreneurs face isn't just building a product—it's attracting customers and delivering meaningful value that keeps them coming back. No matter how innovative your offering is, if customers aren’t discovering it, experiencing impact quickly, and feeling satisfied over time, growth will stall. To build a thriving business, founders must constantly ask...

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Dacey Rankins

added blog Business
2025-05-06 12:56:58 -

How Do I Know If It’s the Right Time to Seek External Funding?
Securing external funding is a major milestone in a startup's journey—but timing is everything. Raising too early can dilute ownership and attract the wrong investors, while waiting too long might limit growth opportunities or cause you to miss your window in the market. So how do you know when the timing is right? Here’s how to evaluate whether your startup is ready to pursue...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 18:16:23 -

How Should a Marketing Plan Vary for Different Contexts?
Introduction Marketing plans are never one-size-fits-all. Every organization — whether it’s a fledgling startup, a global enterprise, a B2B service provider, or a B2C retailer — operates within a unique environment that shapes its marketing priorities, tone, channels, and execution. Understanding how to adapt a marketing plan to your business’s context is crucial for...

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Dacey Rankins

added blog Business
2025-04-30 12:59:09 -

Should I Seek Venture Capital Funding?
Venture capital (VC) is one of the most talked-about funding sources in the startup world. It promises rapid growth, access to networks, and substantial financial support. But while VC can be a powerful accelerator, it's not the right fit for every startup—especially in the early stages. Start With the Basics: Build Before You Fund Before approaching venture capitalists, it’s...

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Dacey Rankins

added blog Business
2025-04-03 14:54:40 -

What Are the Best Books for Startup Founders?
Starting a business is an exciting yet challenging journey, and as a startup founder, you're constantly faced with new obstacles and decisions. One of the best ways to navigate this journey is by learning from those who have already succeeded (and failed). Books offer valuable insights, strategies, and inspiration that can help you overcome challenges and grow your startup. Whether you're...

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