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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-04 19:17:22 -

Common Mistakes to Avoid When Storytelling in Marketing
Storytelling has become one of the most powerful tools in modern marketing — a bridge between information and emotion, logic and trust. But while many brands now understand the importance of storytelling, far fewer execute it well. A weak or misguided story can alienate your audience, confuse your message, or even damage credibility. This comprehensive guide explores the most common...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-27 17:17:33 -

How Do I Pitch to Journalists? A Complete Guide to Successful Media Outreach
Introduction: The Art and Science of the Perfect Pitch In an era of constant information overload, journalists receive hundreds of pitches every day — sometimes hundreds per hour. Yet, the right story, pitched at the right time, can land a brand-defining feature, attract investors, or even go viral. Knowing how to pitch journalists effectively is one of the most valuable skills in...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-10 20:10:19 -

How to Analyze and Interpret Market Research Data (Step-by-Step Guide for Businesses)
Introduction: The Art and Science of Making Sense of Data Collecting data is only half the battle. The real power of market research lies in what you do with that data — how you analyze it, interpret it, and turn it into actionable insights. Many businesses stop at generating charts and percentages, but true insight comes from understanding the story the numbers are telling. It’s...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-30 16:14:53 -

What Is Media Relations and How Does It Fit with PR?
Mastering the Art of Working with the Press to Amplify Your Brand’s Voice If public relations (PR) is the broad discipline of managing an organization’s reputation and relationships with its stakeholders, media relations is one of its most crucial and visible components. It’s where your stories meet the public — through the powerful lens of journalists, editors, and...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-03 20:35:49 -

What Kind of Content Should I Include in My Emails to Engage Subscribers?
Introduction Your email list is one of your most valuable assets, but a list alone doesn’t guarantee results. The content you send is what determines whether subscribers open, read, and act—or ignore, unsubscribe, and mark you as spam. So, what kind of content actually keeps subscribers engaged? The answer lies in balancing value with promotion, personalization with consistency,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-30 16:24:42 -

What Mistakes Should Organizations Avoid in Public Relations?
How to Protect Your Brand, Build Trust, and Steer Clear of Common PR Pitfalls In the fast-moving world of media and communication, Public Relations (PR) is both an opportunity and a risk. When done right, PR can build powerful trust, elevate your brand, and open doors to long-term relationships with customers and journalists. But when done poorly, it can backfire — leading to lost...

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