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Dacey Rankins

added blog Marketing and Advertising
2026-01-26 16:22:12 -

How Long Should a Newspaper Ad Run?
One of the most misunderstood aspects of newspaper advertising is how long an ad should run. Many businesses assume that one large ad, run once, is enough. Others run ads sporadically and wonder why results are inconsistent. In reality, duration and frequency matter as much as ad size and design. This article explains how long a newspaper ad should run, how to choose the right frequency, how...

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Dacey Rankins

added blog Business
2025-12-02 19:08:57 -

How Long Should a Pitch Be? The Complete Guide to Perfect Pitch Timing
Time might be the single most underestimated element of pitching. You can have brilliant ideas, strong data, smart insights, and an incredibly valuable product — but if your pitch is too long, too short, or poorly timed, people stop listening. Decision-makers today are overwhelmed with information, racing through meetings, and constantly analyzing which opportunities deserve their energy....

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Dacey Rankins

added blog Marketing and Advertising
2026-02-12 00:17:36 -

How Long Should a Remarketing Audience Last? A Complete Guide to Membership Duration and Lookback Windows
One of the most overlooked factors in remarketing success is timing. Showing ads to the right person is important. Showing them at the right time is even more important. This is where membership duration and lookback windows come in. These two settings determine how long users remain in remarketing audiences and how far back platforms collect data. When configured properly, they ensure ads...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-20 19:13:17 -

How Long Should a TV Ad Be?
One of the most important decisions in television advertising is determining the ideal length of your commercial. Should you run a 15-second spot?Is a 30-second ad still the gold standard?When does a 60-second commercial make sense?And are longer formats like infomercials worth the investment? The answer depends on your campaign objective, audience behavior, budget, and messaging complexity....

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Dacey Rankins

added blog Marketing and Advertising
2025-11-07 20:08:40 -

How Long Should My Marketing Videos Be? Finding the Perfect Duration for Every Platform and Purpose
Introduction Video is one of the most engaging and effective forms of marketing content today, but its success often hinges on one critical factor: length. A great message delivered too slowly loses attention; a short one that cuts off too soon fails to persuade. Finding the ideal video length isn’t about arbitrary numbers — it’s about matching viewer intent, platform...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-16 14:39:33 -

How Long Should Retargeting Audience Windows Be? A Complete Guide to 7, 30, 90, and 180-Day Audiences
One of the most important decisions in retargeting is not who to target, but how long to target them. Audience window length—also called membership duration or lookback period—determines how long a user remains eligible to see your ads after interacting with your brand. If your window is too short, you lose potential conversions. If it is too long, you waste budget on uninterested...

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Dacey Rankins

added blog Business
2025-12-09 17:13:45 -

How Often Should I Follow Up With a Prospect?
Following up is one of the most important — and most misunderstood — parts of sales. Many reps under-follow. Some over-follow. And most follow up in a way that feels repetitive, pushy, or irrelevant, which kills the conversation before it ever starts. The truth is simple: Prospects don’t ignore you because they hate you. They ignore you because they’re busy.Your...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 16:57:04 -

How to Distribute a Press Release Effectively: Strategies for Maximum Impact
Issuing a press release is only half the battle — the other half is ensuring it reaches the right audience in the right way. Even a well-crafted release with newsworthy content will fail if it lands in the wrong inbox, gets ignored by journalists, or lacks visibility online. Press release distribution is a strategic process that requires planning, targeting, timing, and follow-up to...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 16:09:44 -

What Are the Risks of Launching a New Product (and How to Avoid Them)?
Launching a new product can be one of the most exciting — and dangerous — moments for a business.It’s the moment where innovation meets the market, and the stakes couldn’t be higher. A well-executed launch can elevate a brand into industry leadership, while a poorly prepared one can waste months (or years) of work and damage credibility. In this in-depth guide...

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Leonard Pokrovski

added blog Personal Finance
2025-12-12 22:27:00 -

What Happens If I Delay Social Security?
What Happens If I Delay Social Security? Understanding Delayed Retirement Credits and How Much Your Benefits Grow For many people approaching retirement, deciding when to claim Social Security is one of the biggest financial choices they’ll make. Although you can claim benefits as early as age 62, the timing of your claim can dramatically affect how much you receive each month for the...

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