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Dacey Rankins

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2024-09-09 18:39:30 -

How to Create a Product That Will Be Popular with Users
The problem is that often the opinion of product developers does not coincide with the opinion of customers. Therefore, if you incorrectly identify the target audience, interpret its desires and needs, then the company will not be able to effectively sell the product. It will simply turn out to be unclaimed, despite the efforts and money...

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Dacey Rankins

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2025-07-15 15:56:43 -

Who Are the Stakeholders and What Are Their Interests? Identifying Sponsors, End-Users, Decision-Makers, and Managing Engagement
Understanding who your stakeholders are—and what they care about—is one of the most important steps in successful project management. Stakeholders influence, fund, use, or are affected by the project. Their needs, priorities, and level of involvement can directly impact the outcome, so identifying and engaging them early is key. 1. Define Stakeholders Clearly Stakeholders can...

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Dacey Rankins

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2025-08-28 17:39:19 -

What Product Metrics Do You Actually Keep Track of and How Often Do You Review the Numbers?
Every successful product team knows that data is the compass guiding their decisions. Without metrics, product development risks becoming a guessing game rather than a strategic, informed process. But with so many data points available, one of the most common challenges for teams is deciding which product metrics matter most and how frequently they should be reviewed. This article will explore...

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