On Instagram, the first impression of a profile affects whether a casual user stays with you – the fast speed of content consumption leads to the fact that you literally have a couple of seconds (FB research) to attract the attention of the audience.

And the first thing that people see in the Instagram profile header is the "Bio" column, or the "About me" column.
Let's figure out what to write in the Instagram profile description if you are not a "happy wife and mother", and not even "treveller, food lover", but maintain a corporate account.

Technical limitations

To make each line on a new line, edit the profile description from your computer. You can only include one link in your Instagram description. Business accounts can add phone and email for communication, as well as the address of offline points.

How do you make an Instagram profile description in the middle?

Use the non-breaking space symbols:
→⠀← This is him, hiding between the arrows. Copy it and paste it before the text, use the right number of characters so that the lines stand in the middle. Keep in mind that it will look neat from a smartphone, but from a computer the alignment will move off.

Reference

Only one link can be used in the Instagram profile description – so it should be special. ;) Decide where you want to take users — to the main page of the site, or to the current category — for example, with a new collection or discounts.

Often, the content of the link is tied to the latest announcements in posts: you talk about a new product or offer and write that the active link is in the description of your Instagram profile. Put a relevant link in the description for Instagram for a while, then change it to another one when a new offer appears.

Don't forget to stitch the link to collect conversion statistics from Instagram. To do this, they use utm tags: they transmit information to the analytics system about where the user clicked on your link.
Set the basic parameters:

utm_source=instagram
utm_medium=bio

At your discretion - add parameters:

utm_campaign=sales-spring

As a result, the link will look like this:
Website-address.ru/?utm_source=instagram&utm_medium=bio&utm_campaign=sales-spring

The part with the UTM, the so-called "tail", looks sloppy. Therefore, it is better to shorten the link with tags. Use any link shortener that is convenient for you.

Now you can find clicks on your link from the Instagram profile description in the analytics system reports. For example, in Google Analytics:

1. Go to "Traffic Sources";
2. In the drop-down menu, select "Source/Channel";
3. In the filter, type source / medium from your UTM tag.

Shop on Instagram
Third-party developers have outsmarted Instagram and created services that bypass the one-link limit. And some, for example Link My Photos, allow you to create an entire store — it will open when you click on the link in the Instagram profile description. This technique is used in the design of the official YouTube account:

Specify contacts and location
To add more information, connect your Instagram business account (if you haven't done it already). To do this, select "Transfer to business account" in the settings.
Now you can add the address to your Instagram profile - a link to the address will appear in the profile description.

Additional links in the profile
Accounts with more than 10,000 followers can post links to Stories. In addition, Instagram recently introduced Featured Stories (or Highlights). They can be adapted for sitelinks:

To do this:
Draw images in 9:16 format, where in the center there will be the picture and the inscription that should fall into the circle.
Prepare images for each link you want to make: other social networks or sections of your website.
Publish, as usual, Stories with a link.
Add these Stories to the current ones, while creating a separate section for each and naming it according to the destination of the link (in the screenshot above, such a name is Telegram.
What to write in the Instagram profile description?
Indicate the main activity of the company. This may be enough. But you can also use Instagram bios to immediately create a certain idea of your company in the user's mind.

Findings
Users get an impression of an Instagram account in the first seconds of visiting it, so the description may immediately interest them.
You can put one link in the Instagram profile description. Business accounts add an address and contact information.
To track clicks on a link from Instagram, you need to flash it with a UTM tag. Profile Analytics is extremely important.
In the profile description, you can describe the benefits, place the brand slogan, and share useful information.