A startup biography isn’t a one-and-done document. Just like the company it represents, a biography is a living narrative that should grow and change as the startup matures, overcomes challenges, and reaches new milestones.

In the early stages, a startup biography may focus heavily on the founders’ vision, the problem being solved, and the passion that sparked the idea. It might include personal backstories, the first product iteration, or the hustle of getting that initial funding. At this point, it’s about introducing who you are and why your startup matters.

But as the company gains traction — securing partnerships, expanding teams, or reaching key milestones — the biography should evolve to reflect those accomplishments. Updating your story shows progress, builds credibility, and keeps your brand narrative aligned with reality.

An outdated biography can do more harm than good. If your company has pivoted, expanded its services, or refined its mission, but your bio still reflects version 1.0, it can send mixed signals. Investors, customers, and media want an accurate picture of where your startup stands today and where it's headed.

Evolving your biography also keeps it relevant for different platforms. A version for your website might highlight recent product launches, while a version in a pitch deck could emphasize growth metrics or team expansion.

In short, treat your startup biography like an ongoing story — one that updates with each new chapter. Keeping it fresh not only ensures accuracy but also strengthens the connection between your company and its audience.