Platforms and Software That Facilitate Feedback Collection, Such as Surveys and Review Systems

Collecting feedback is crucial for improving products, services, and user experiences. Whether you’re a business owner, educator, team leader, or product developer, using the right tools to gather and analyze feedback can help you make informed, customer-centric decisions.

Today, numerous platforms and software options are available to streamline the feedback process—ranging from simple survey tools to complex customer experience management systems.

1. Survey Tools

Survey platforms are among the most popular tools for collecting structured feedback. They allow you to create customized questions and gather responses easily.

Popular options:

• Google Forms – Free and user-friendly; integrates well with other Google tools.

• SurveyMonkey – Offers advanced analytics, templates, and branching logic.

• Typeform – Known for its clean design and conversational user experience.

These tools are ideal for gathering quantitative and qualitative data from customers, employees, or students.

2. Customer Feedback Platforms

These platforms are designed specifically to collect and manage customer feedback in real-time, helping businesses monitor satisfaction and improve service.

Examples:

• Qualtrics – Offers enterprise-level feedback collection and experience management.

• Medallia – Specializes in customer and employee experience, used by large organizations.

• Hotjar – Captures user behavior through heatmaps, session recordings, and on-site surveys.

These tools go beyond basic surveys by analyzing user behavior and providing insights to improve customer journeys.

3. Review and Testimonial Systems

Public reviews and testimonials are powerful forms of feedback that can shape your brand reputation.

Tools to manage and collect reviews:

• Trustpilot – A widely used platform for collecting verified customer reviews.

• Google Business Profile – Enables customers to leave reviews visible on Google Search and Maps.

• Yotpo – Helps eCommerce brands collect and display customer reviews and ratings.

Encouraging satisfied customers to leave reviews helps build trust and highlight areas for improvement.

4. Internal Feedback Tools for Teams

Employee feedback is essential for team health and performance. Internal tools help gather anonymous or open feedback on leadership, collaboration, and workplace culture.

Top platforms:

• Officevibe – Measures employee engagement with pulse surveys and feedback tools.

• 15Five – Combines performance management and feedback to support team development.

• Slack + Simple Poll or Polly – Integrates feedback directly into team communications.

These tools are great for managers who want to foster continuous improvement and open communication within their teams.

5. In-App Feedback Widgets

Apps and websites can integrate feedback tools directly into the user experience.

Examples:

• Usabilla (by SurveyMonkey) – Collects feedback directly from websites or apps in real time.

• Feedbackify – Embeds a customizable feedback form on websites.

• Usersnap – Captures user issues and suggestions with annotated screenshots.

These tools are ideal for UX/UI research and bug tracking, allowing users to report issues instantly.

Final Thoughts

The best feedback tool for your needs depends on your goals—whether you’re seeking product insights, improving customer support, or fostering employee engagement. By selecting the right platform, you can transform raw input into actionable insights and drive continuous improvement.