In today’s highly competitive market, understanding your customers' experiences with your product is essential. Gathering customer feedback through well-crafted product surveys can help your team identify strengths, uncover pain points, and guide future improvements. However, to get meaningful insights, it's crucial to ask the right questions.

Here are the top 30 customer feedback questions you should consider using in your product surveys, grouped into relevant categories for better clarity.

1. Product Usage Questions

These questions help you understand how customers interact with your product on a day-to-day basis.

1. How often do you use our product?

2. What features do you use the most?

3. What features do you rarely use, and why?

4. How long have you been using our product?

5. In what environment or context do you usually use our product?

2. Customer Satisfaction Questions

These questions gauge overall satisfaction and help identify loyal users.

6. How satisfied are you with our product?

7. On a scale of 1-10, how likely are you to recommend our product to a friend or colleague?

8. What do you like most about the product?

9. What do you like least about the product?

10. Has the product met your expectations?

3. Product Improvement Questions

Great for discovering opportunities to enhance your product based on real user input.

11. What’s one thing you wish our product could do?

12. What problems does the product not solve for you?

13. Are there any features you find confusing or difficult to use?

14. What’s the biggest challenge you face when using our product?

15. If you could change one thing about the product, what would it be?

4. Support & Service Questions

These address customer experiences beyond the product itself.

16. Have you interacted with our customer support? If so, how was your experience?

17. Was the support you received timely and helpful?

18. How easy was it to find answers to your questions?

19. Do you feel our support team understands your needs?

20. What can we do to improve our customer service?

5. Competitive Benchmarking Questions

Understand how your product stacks up against the competition.

21. Have you used similar products before?

22. How does our product compare to competitors?

23. What made you choose our product over others?

24. What would make you switch to a different product?

25. What’s one thing competitors do better?

6. Open-Ended Feedback Questions

These invite honest, unfiltered insights directly from the customer.

26. Is there anything else you’d like to share about your experience?

27. What was your first impression of the product?

28. Have you faced any unexpected issues?

29. How has your experience changed over time?

30. Do you have suggestions for future updates or features?

Why Customer Feedback Matters

Product feedback surveys provide vital information that helps teams:

• Prioritize development efforts

• Reduce churn by solving user frustrations

• Strengthen customer relationships

• Build better user experiences

• Increase overall product satisfaction

By combining quantitative (e.g., rating scales) and qualitative (e.g., open-ended) feedback, you can get a holistic view of customer sentiment and behavior.

Conclusion

Customer feedback is more than a metric—it's a direct line to what your users think, feel, and need. With these 30 carefully selected questions, you’ll be better equipped to listen, learn, and take meaningful action. Remember, the goal of any product survey isn’t just to collect data—it’s to drive improvement and deepen your understanding of your customer.