Popularity on Facebook depends on your ability to create engaging posts that will interest other users, share and comment on materials. The more interactions with a post, the more often it will appear in news feeds. Create mostly positive and entertaining posts, as well as motivate users to interact with your content. Don't forget to interact with other people's publications and participate in the life of thematic groups.

How to publish interesting content
 
1
Create engaging, positive posts. Users most often put a mark "Like" and share those publications that cause a strong emotional response, especially positive emotions. For this reason, focus on the entertaining nature of the materials. Even if you want to cover a political issue, formulate the text with humor so that it becomes more popular. You should be aware that publications that cause negative emotions such as indignation can collect a lot of likes, but people are more likely to share positive materials.
  
2
Give preference to interesting materials. Exciting and impressive publications also evoke a positive emotional response. For example, short notes about incredible adventures or links to interesting articles from various resources can become popular. Most often, users are interested in recent astronomical discoveries or studies of adorable animals. 
 
3
Use visuals. Photos are the most popular. For example, people are more likely to rate and interact with posts that contain photos rather than videos or plain text. At the same time, the quality of the photo is of great importance. Publish only clear images and apply filters or crop your shots before posting for aesthetic purposes. Always tag other people who are present in the photo.
If you think that a person may be against the publication of this photo, then it is better to ask right away.
  
4
Use concise captions. It is better not to leave the photo without a caption, but follow the rule with the text - "less is more". Even publications without photos should not be voluminous. Publications of about 80 characters are the most popular among users. 
5
Publish sought-after shots. Some of the most popular publications with photos are obviously unoriginal. For example, travel shots and photos with celebrities are usually extremely popular. Surprisingly, even the stars at the end of their careers are very popular. And the pictures of different sights? This is a real gold mine for social networks

How to stimulate activity

Post content that your friends want to share on Facebook. For the greatest popularity, publications should impress not only your friends. So, your friends will want to share such material that can impress your friends' friends. Hence, try to interest as many people as possible. For example, use words and phrases that will be understandable to most users.
Instead of jargon that is common in your social group, use phrases that are used by friends of your friends. This way you motivate your friends to share your post without having to explain the meaning.
  
2
Publish content during peak user activity hours. On weekdays, the traffic (flow of visitors) of the Facebook service reaches peak levels at the end of the working day and in the early evening. So, most users are online on Saturday and Sunday mornings. Materials that are published at this time have every chance of getting maximum attention and stimulating interactions. Perhaps a group of your friends is active at other times, so define such a time frame experimentally and post during this time.
For example, young people are more active late at night. If most of your friends can be attributed to about the same age category, then think about when they most often check their social networks and post materials on Facebook at this time.
 
 3
Encourage your friends to interact with your posts. Asking questions and asking for advice will be a great way to stimulate interactions. Create humorous surveys and refine the information you need. You can even ask a question in a joking way, but get useful tips from friends. For example, write: "Am I the only one tired of paying for an oil change?" So you will find many people who agree with you and even get recommendations with inexpensive auto repair shops or find out which of your friends can teach you how to change the oil yourself.
You can also publish entertainment content. For example, write text with spaces like: "The weirdest combination of foods I've tried is _____ with _____."
 
4
Tag other people. One of the best ways to stimulate activity and popularity is to attract the attention of specific people. Tag in publications those friends who want to discuss a specific topic and who can give the most useful advice or leave interesting comments.

How to get more likes and shares

Rate and share other users' content. Surely you have heard the expression "The hand washes the hand", which can be even more relevant in the virtual world. The more often you like and share other people's posts, the more likely you are to get engagement in your posts.

Create and join groups. It's a great way to find people with common interests. So you get access to the target group of users who are interested in certain materials. Moreover, other people's posts in such groups may contain information that can be shared or commented on in their posts.

Create useful publications. Educational and training materials collect a lot of "Like" and "Shared" marks, especially if the information can be applied right now. For example, describe a new application and indicate how the program has made your life easier.

Publish relevant content. Comments on recent or current events should be as timely as possible. Strengthen your popularity with information about events that are of interest to your social circle. Make it a habit to communicate your opinion about the issue when you publish materials. Be specific about what you like or dislike about the situation

Don't post too often. If you post too often, your popularity on Facebook may decrease, because some users will probably unsubscribe from your updates (even if they remain friends) and will never see your content. As a rule, two publications a day are more than enough, and one is even better if you choose the right time.

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