Have you ever wondered why you like gold and precious stones so much? Why do you want to buy jewelry again and again, without the slightest regret about the large sums spent on them? Why does your jewelry collection always seem unfinished and you want to replenish it with fresh jewelry again and again? It turns out that there is a completely scientific explanation for this phenomenon...

If you think about what gold, silver and precious stones have in common, the first thing that comes to mind is brilliance. People like everything shiny. But why does a sparkling surface seem more attractive to us than a matte one? It would seem that the answer to this question is simple: shiny things are more pleasant to look at, they catch the eye and look more bright, expressive and visually attractive. That is why the surface of expensive cars is made so satin and smooth, and precious stones have learned to be processed so that the shine of the edges is as possible. Even fabrics with a shine effect, for example, natural silk, are considered the most expensive and high-end.

It can be assumed that the choice in favor of shiny objects is imposed on us by society and advertising, but studies conducted by scientists have confirmed that even young children are more likely to choose a picture on glossy paper, rather than matte, and people blindfolded almost invariably prefer a smooth (shiny) and pleasant to the touch surface. All this indicates that the love for everything brilliant is most likely already embedded in us from birth and refers to our existential preferences. But why?

Jewelry as a way to attract attention
Psychologists believe that with the help of jewelry, a person tries to solve his internal problems. And the desire to buy jewelry is directly related to the desire of a person to seem more attractive – for himself and for others. Moreover, the larger and more noticeable the decoration, the stronger the desire of a person to draw attention to himself.

For both women and men, accessories are a direct confirmation of their social status. Jewelry indicates a high position in society and a certain material prosperity, which is why people like to surround themselves with small confirmations of their material well-being. In addition, jewelry is a kind of protection against the depreciation of money. Accumulating gold and diamonds, we provide ourselves with a certain "safety cushion" in case something suddenly goes wrong.
 
The first to announce that the girls' best friends were diamonds was Marilyn Monroe. Having said this phrase, she voiced the unspoken truth that the jewelry presented to a woman is for her a kind of deposit for the future, because a man's feelings can fade, and diamonds will remain with her forever. This also explains the abundance of gold jewelry worn daily by oriental women. After all, a husband at any time can renounce his wife, as soon as he repeats the word "talaq" three times, and then the woman is obliged to leave the house forever in what she was wearing.

Some jewelry is an element of seduction and performs an erotic function. For example, a chest falling to the hollow, a necklace that emphasizes the neckline, or an attractively strumming bracelet on the ankle are designed to covertly hint at sexuality and desire.
Signs of Love
This type of jewelry, such as engagement and wedding rings, have become symbols of love and loyalty. The rounded shape of the ring is not accidental – it represents infinity and the connection of two principles into one single whole. Since the most ancient times, wedding rings have been made of gold - a metal that cannot be oxidized and retains its beauty for many years. Thus, gold symbolically represents the unbreakable union of two lovers, which even after the passage of time will be strong and unshakable.

Wedding rings are important not only for the spouses themselves, but also for those around them. After all, these ornaments are "talking", they seem to signal to strangers: "This man is already busy" or "Alas, this woman is not free." And by agreeing to wear wedding rings after the wedding, the partners seem to make an unspoken contract to be each other's main and only ones.
 
Memory Diaries
 

There are such ornaments that are passed down from generation to generation, from mother to daughter or from son to his bride and future wife. Now there are fewer and fewer such products, but earlier such a tradition was quite widespread. Family jewels served as a kind of additional accumulated capital, which, like an inheritance, the older generation passed on to the younger. And since jewelry is usually given for a reason, but for some reason, each individual piece of jewelry served as a material reminder of the whole period of life, carefully stored in a home box.

Fortunately, today the tradition of giving jewelry in memory of important events is gradually resuming: people have become more likely to buy pendants with a stork, a leg and a baby's handle for the birth of a baby, young people give their girls pendants with a heart, and lovers and friends often exchange accessories with an infinity sign.

Charms and talismans

As in ancient pagan times, we still believe that some jewelry, symbols and stones can bring us good luck, love, health and well-being. Choosing a stone-insert in the product according to the horoscope, we believe that it will help us in all matters and undertakings, and it is this sincere faith that is the fundamental force of the action of this or that talisman. Giving the decoration a protective function, we feel calmer and more confident, and having lost our favorite product, sometimes we are upset as if we have lost a part of ourselves.

Very often, a person is so merged with the decoration that without it he feels himself to be something else - more anxious and unprotected. In each favorite piece of jewelry, we put a certain emotional message, thanks to which accessories become not just beautiful details of our image, but also allies who daily help us to relax externally and internally. Therefore, whatever the reason that makes you buy this or that jewelry, try to realize "about what" for you the purchase of this accessory. Perhaps surrounding yourself with beautiful expensive things, you feel more significant and valuable, or maybe with the help of shopping you just cheer yourself up to enjoy life more and smile.