Methodology for describing a business idea and working materials for the development of a business idea

1. Explanations and recommendations for the formation of a business idea.

A true entrepreneur is always full of ideas, big and small.

An entrepreneurial idea should take into account the environment in which the company operates and rely on its capabilities.

Not every idea becomes a business idea, i.e. it turns into an idea that generates income.

Emerging ideas need to be recorded, selected for further elaboration, including:

- identification of possible effects for themselves and their future partners;

- primary assessment of the product (service), sales market, prices, competition;

- analysis of available resources, including financial ones;

- Determination of options for the implementation of the project.

Figure 1. Technology for Forming a Business Idea

Explanations and recommendations for finding business ideas.

Among the most common sources of business ideas are the following:

- Visiting fairs, exhibitions, conferences, presentations.

- Study of special sources of information (industry journals, publications of patent authorities, marketing research, information and analytical materials).

- Conversations with customers, partners, suppliers.

- Confidential conversations with employees of the enterprise, group discussions conducted by the method of "brainstorming".

- Familiarization with periodicals, radio and television reports.

- Study of competitions, participation in them.

- Contacting specialized consulting firms.

- Curiosity in any contacts, in any situation, familiarization with shop windows and counters.

It is recommended to record information about the sources and essence of the business idea both at its inception and in the process of developing a business plan and implementing the project. This will help, if necessary, when analyzing complex business situations, etc.

Table 1

Sources of Business Ideas

 

 

Explanations and recommendations for the formation of a business idea.

First of all, it is necessary to clearly formulate the essence of the business idea, its "zest", to record what was the source of its appearance.

It is also necessary to try to understand what can be a confirmation (or guarantor) of the reality, the correctness of the idea itself (the authority of the publication, your knowledge and experience, reviews of specialists, the experience of other entrepreneurs, etc.), or this is your inner conviction.

It is necessary to assess the effect of the implementation of the business idea, as well as to identify future reliable partners and investors interested in the success of the business idea.

It is necessary to assess the state of the market and your competitiveness, determine the minimum program, the maximum program and the most likely program for implementation, the associated costs, risks and guarantees.

Table 2

 

1. Name of the business idea

 

2. The source of the business idea and its evaluation

 

3. The essence of the idea and the description of the situation (from the consumer or in the company)

 

4. What problems does the consumer have?

 

4. Start of production (provision of services) (in how many months from the current moment)

 

5. Duration of business idea implementation _____ years

 

6. Product (service) for sale on the market

 

7. Sales Market

 

8. Competition in the market

 

9. Required Resources

 

10. Available Resources of the Entrepreneur

 

11. Costs for the entire period of implementation of the business idea

 

12. Income for the entire period of implementation of the business idea

 

13. Excess of income over expenses for the entire period

 

14. Effect of the implementation of a business idea

 

16. Timeline for the implementation of the business idea

 

17. Risks and Warranties

 

18. Possible Perspectives