Website promotion is impossible without the use of various services. After all, with their help, you can facilitate routine work, assess the current state of the resource, analyze how users behave, understand whether the promotion strategy is correctly built and whether we are moving in the right way.

In this article, I propose to consider in more detail exactly the free services for SEO, which in turn are not inferior in functionality and a set of tools to paid ones.

Free services for traffic analysis

1. Yandex.Metrica

Yandex.Metrica is a free online service for tracking site traffic and analyzing user behavior.

The data is provided in the form of graphs, charts and tables that contribute to the analysis of the target audience. You can evaluate the performance of the site and determine the necessary tasks to improve it.

The information that the service provides can be customized individually.

With Yandex.Metrica you can easily access the following data:

• Site traffic – shows the total number of visitors and views, behavioral factors, such as the actual time that the user spent on the site, the bounce rate as a percentage, the depth of page views, the average time users stay on the site.
• Traffic Sources – Allows you to see all the traffic sources from which users come to your site. For example, transitions from search engines, advertising transitions, transitions from social networks, clicks on links on sites, direct visits, etc.
• Audience of the site - with the help of the report, you can track the geography (find out from which regions users visit the site), determine the age and gender, the total number of visits, the frequency of visits, user activity.
• Webvisor - this tool allows you to view a video recording that shows the actions of users and their behavior (which pages they go to, which fill out forms, with which tools on the site there is a difficulty)
• E-commerce – general and detailed information about the orders of your website. For example, for an online store, it allows you to track the number of products added to the cart, the number of purchased goods, the income from all orders, the income of one order.
• Set up automatic targets. Yandex.Metrica automatically creates goals for some important events, for example, for clicks on a phone number or email.
• Conversion tracking – Once you've set up your goals, you can analyze the overall conversion statistics for the selected period.

2. Google Analytics

Google Analytics is a free web analytics service for detailed statistics of site visitors. The service allows you to track where users come to the site, how old they are, what devices they use, as well as the actions performed on the site and the time spent.

Reports available in Google Analytics:

• Real-time report. Track user activity on the site in real time (number of visitors on the site; geographical location of visitors; resources from which users go; pages for viewing; conversions)
• Auditorium. The report will help to get acquainted with the audience of your site based on the following information: gender and age of users, location, what content they prefer, the level of their involvement, what exactly interests them.
• The source of the traffic. The report allows you to evaluate the effectiveness of certain promotion channels and understand where users come to your site.
• Behaviour. This report allows you to view information about how users interact with your site and content.
• Conversion. A report in which you can track a specific user action on the site (going to a certain page, clicking on the callback button, leaving a request, scrolling the page to the end, etc.)

Free Tools for Website Analysis and Optimization

3. Google Search Console

Google Search Console is a free online service from Google that monitors the position of your site in search results. Allows webmasters to check indexing status, search query status, find crawl errors, and troubleshoot possible issues.

The service has the following functionality:

• Shows reports on internal and external links;
• allows you to see the queries for which the site falls into the search;
• displays information on the rating of the site;
• checks the mobile version;
• reports security issues with the site.

4. Yandex.Webmaster

Yandex.Webmaster – allows you to understand the parameters by which users see your site. You can track and analyze search positions, technical indicators, page indexing.

Provides the following data:

• Identifies security breaches and threats, as well as indexing issues.
• shows how the resource gets into the search results;
• Mobile version level information

All the tools are presented in the menu. The main page of the service provides brief information about possible, critical and fatal errors, statistics on search queries, the state of pages in search results.

You can check the uniqueness of the title tags and meta description tags placed on the pages of the site. The error is visible if the tags are not unique on most of the pages of the site.

Site Speed Index – the section contains data on the X (Site Quality Index). Determines the interest of users in your resource. You can also correlate your site's data with competitors' sites.

5. Megaindex

Megaindex is an analytical program with the selection of tools for SEO analysis. Provides many useful analytical tools for free.

Consider the possibilities of Megaindex:

• ready-made report with the most important data on the site;
• the history of search engines on request;
• analysis of incoming and outgoing links (text, anchorless links)
• ranking by the presentation of sites in search engines;
• information on SEO-audit of the site;
• competitor report;
• checking the text relevance of the site;
• differs from other services by a large analytical base.

More advanced functionality is available in the paid version.

6. ComparseR

ComparseR is a special program with a user-friendly interface designed to carefully study the indexing of the site in the search engines Yandex and Google. It also performs an audit of the technical condition of the site, helps to identify errors, for example, duplicate content, broken links, etc., which must be eliminated in order to further promote the site.

The program determines whether your site is correctly indexed in the SERPs and identifies problem areas in the indexing. ComparseR also provides data on title and description tags and on H1-H2, H3-H6 headings for each page.

In addition, it analyzes the images on the site, including whether the Alt attributes for the image are prescribed. Each picture on the site should have an appropriate name using key queries.

The program has a demo version for full familiarization, you can work with 150 pages of the site - for those whose site is not very large, then this is quite enough.

It is noteworthy that all the received data about the site can be uploaded in Excel format.

7. Majento

Majento – the service provides analytical tools for monitoring the positions of the site, conducts an audit of the technical characteristics of the site, has a set of tools for optimization.

For example, the service provides a free online check of the length of title, Description, and H1 tags. Additionally, the number of characters and the number of words in the Title, Description and H1 tags are displayed:

When compiling Title, Description, and H1 tags, you should follow the basic rules:

The <title> tag is a special html file that briefly shows the contents of the page to search engines.

• The tag should contain key queries and start with them.
• The tag must be informative to users.
• The tag must be unique for each page.
• the optimal length of the tag is up to 80 characters, should not contain special characters;
• a well-developed tag participates in the formation of a snippet and affects the clickability.

The mega-tag <description> is the main element of internal optimization of the page, participates in the formation of the snippet and displays the brief information specified on the page for search robots and users. You can check the content of the meta tag in the page code.

• The length of the meta tag should not exceed 250 characters;
• should be informative and meaningful for users;
• must not repeat the description of the title tag;
• is compiled using keywords.

The heading <H1> is the most important first-level heading (the title of the text), appears at the top of the page and is used to mark up the headings on the page.

• must not repeat the information specified in the title tag;
• compliance with the text, attracting the attention of users;
• uniqueness, content of keywords;
• recommended length of 60 characters

8. Pixel Tuls

Pixel Tuls – the service has a unique set of SEO-tools for search engine optimization and analytics.

More than 50 tools allow you to automate the solution of a large number of routine tasks in the field of search engine optimization: TK for copywriting, checking for affiliation, searching for indexed subdomains, checking the server response, searching for mirrors for the domain and much more.

Be sure to look at the "updates" section, where analytics on the issuance of Yandex and Google search engines are collected. Updates are updates to the database of search engines (documents, links, behavioral factors, etc.). It is necessary to constantly monitor updates and changes in positions, this will allow you to understand whether seo-optimization of your site is effective.

Pixel Tools makes it possible to conduct a technical audit of your site online, determine the main indicators, identify errors, provides a list of recommendations for improving the characteristics based on the results of the check. To conduct an audit, you must register for free in this service.

9. Mainspy

Mainspy is a service with free tools for auditing and optimizing the site.

The service contains the following tools:

• checking the quality index of the site (ICS) - the report helps to track the quality indicators of the site, to assess how useful the site is to users;
• checking the server response – the tool shows a certain code that the server gives that is relevant for web pages. The most popular server response codes are: 200 - Successful Request; 404 - Requested page not found; 500 - Internal error (page unavailable) 301 - The requested document has been permanently migrated to the new URI.
• website loading speed test – the tool determines the loading time of pages. This parameter affects the behavioral factors and ranking of the site in search engines.
• Link Analysis – The tool conducts a site link analysis with which you can check outbound links from the site and internal links.
• redirect checking – thanks to this tool, users check the redirect (redirect) and the full server response to the specified URL.

Free services for analyzing the speed of loading pages

10. PageSpeed Insights

PageSpeed Insights is a free online Google service designed to evaluate the performance and speed of loading pages in both the desktop version and the mobile version.

• Shows possible problems and gives recommendations for optimizing page loading;
• Shows a phased loading of content on the page;
• Specifies the actual performance of the site.

Learn how to speed up the loading of website pages on any device.

Free services for working with semantics

11. Yandex.Wordstat

Yandex.Wordstat is a unique tool that has no analogues. Allows you to select key queries for SEO-optimization or contextual advertising and determine their frequency in the Yandex search engine. With the help of this service, you can also determine the seasonality and geographical affiliation of search queries.

Features of this service:

• allows you to choose keywords to promote your product and a specific service;
• These words can be used for different traffic sources.
• the ability to collect a variety of query statistics;
• will help you choose keywords for compiling a semantic core.

12. Primerix

Alphabetix is an extended online database with a free set of tools for selecting keywords.

You will get a combination of key queries, for example, to compile a semantic core or text content on all sorts of topics. The service is convenient and intuitive to use, suitable for productive work for both beginners and experienced specialists.

Unloading the keys can already be done according to the existing semantic core - to do this, in the top menu, hover over the "word selection" section and select the "advanced" mode in the list.

Next, in the window on the left, insert a list of key queries, and in the window on the right, add negative phrases to immediately exclude non-target queries.

The service also offers additional tools:

• word normalizer – the tool removes duplicate spaces between words, removes blank lines, converts to lowercase, etc.
• word combinator – tool multiplies multiple word lists
• word comparator – the tool compares keywords in lists

Free verification of site positions in Yandex and Google

13. B1.ru

B1.ru is a free tool with which you can determine the rating of the site's positions in the Yandex and Google search engines for certain key queries.

Advantages of the service:

• the service is absolutely free, easy to use;
• offers to check up to 100 queries at a time, check up to 100 positions in the search results;
• checks positions by region;
• Identifies a relevant page that matches a specific key query.
• checks the positions of competitors;
• takes into account the subdomains of the site;
• distributes positions according to the rating TOP-1, 3, 5, 10, 30.

Also consider a number of additional tools that can be used for free in the B1 service:

• Site analysis - identifies technical errors on the site, the tool is designed to conduct a comprehensive check (site indexing, site visibility in search, detailed report on the top competitors, uniqueness of meta tags, analysis of the link mass, checking the uniqueness of texts)
• Checking the frequency of requests – position statistics are pulled up from the previously considered Yandex.Wordstat service. Allows you to determine the wide, accurate, refined frequency of search queries for the selected region.
• Automatic grouping of requests – splits (sorts) the list of the semantic core into groups for further optimization of the pages of the site. Queries are grouped automatically.

Free services for text analysis

14. Text.ru

Text.ru is a free online service for checking the text for plagiarism. Suitable for professionals in the field of copywriting, and for independent website promotion.

Why check the text for uniqueness?

From the uniqueness of the text, for example, the article depends on what positions it will occupy in search engines and how many visitors to the site will go. And as we know, site traffic is important for any resource.

Copy the written text to the verification window and click the "check for uniqueness" button. After a certain time, the service will determine the percentage of uniqueness of your text, and also show sites with which matches were found in the text.

The service text.ru shows a number of other important factors, for example, found spelling errors in the text, the number of characters, spam, as well as the percentage of "water" in the text.

15. Advego

Advego.com is a useful service for copywriters along with Glavred and Text.ru The service helps to check the compliance of the text with all the norms of modern copywriting:

• optimization of your text
• occurrences of keywords in the text
• number of conjunctions, pronouns and stop words
• semantic core of the text
• nausea index, water content
• spelling and punctuation checker
• check for complete technical uniqueness
• keyword density

Conclusion

There are many services and programs - both paid and free, which can be used when promoting sites. This article describes only a small part of the services that we not only recommend to you, but also use in our work.