Few things are more frustrating than spending time creating a Facebook ad—only to see it rejected. Facebook ad disapprovals are common, especially for new advertisers, but they’re rarely random. In almost every case, an ad is rejected because it violates one or more of Meta’s advertising policies, often unintentionally. Understanding why Facebook ads are not approved, how the review system works, and how to fix or prevent disapprovals is essential for running successful,...

Facebook remarketing (also called retargeting) is one of the most powerful tools available for turning interested prospects into paying customers. While prospecting ads introduce your brand to new audiences, remarketing ads focus on users who have already interacted with your business—visited your website, watched your videos, engaged with your social media, or added products to their cart. When done correctly, Facebook remarketing delivers lower costs, higher conversion rates, and...

Facebook offers a wide range of ad formats designed to support different business goals, industries, and stages of the customer journey. One of the biggest mistakes advertisers make is choosing ad formats based on personal preference rather than strategic fit. Each Facebook ad type serves a specific purpose. Some formats excel at awareness, others at engagement, and others at direct conversions. Understanding what types of Facebook ads exist and when to use each one is essential for...

One of the most common—and costly—mistakes advertisers make with Facebook ads is ending campaigns too early or constantly restarting them. Many businesses judge performance after a day or two, panic when results fluctuate, and shut down campaigns before Facebook’s algorithm has had time to learn. Facebook ads are not instant machines. They require time, data, and consistency to perform well. Knowing how long a Facebook ad campaign should run—and why—can be the...

Running Facebook ads is only half the battle. The real performance gains—lower costs, higher conversions, and scalable results—come from systematic optimization. Facebook advertising is not a “set it and forget it” channel. It is an iterative system that rewards advertisers who understand how to test, analyze, and refine campaigns over time. Optimizing Facebook ads means knowing what to change, when to change it, and what to leave alone. Many advertisers sabotage...

Facebook and Instagram are both owned by Meta, use the same advertising infrastructure, and are managed through the same Ads Manager. Because of this, many advertisers assume Facebook ads and Instagram ads are essentially the same thing. While they share many similarities, there are important differences in audience behavior, creative formats, performance patterns, and use cases that can significantly affect results. Understanding the difference between Facebook ads and Instagram ads helps...

Running Facebook ads without properly measuring performance is like flying blind. You might be spending money, getting clicks, and seeing numbers move—but without understanding what those numbers mean, you can’t tell whether your ads are working, improving, or quietly wasting budget. Facebook Ads Manager provides dozens of metrics, but not all metrics are equally important. Some indicate efficiency, some indicate scale, and others are misleading if viewed in isolation. Measuring...

Audience targeting is one of the most powerful—and most misunderstood—parts of Facebook advertising. While Meta’s algorithms have become increasingly automated, who you allow Facebook to show your ads to still has a major impact on performance, cost, and scalability. Targeting the right audience on Facebook is not about stacking dozens of interests or narrowing audiences as much as possible. It’s about giving the system the right inputs, enough flexibility to learn,...

Facebook Ads Manager is the core platform used to create, manage, analyze, and optimize advertising campaigns across Facebook, Instagram, Messenger, and Meta’s Audience Network. Every Facebook ad—no matter how simple or complex—is built, delivered, and measured through Ads Manager. For beginners, Facebook Ads Manager can feel overwhelming. For experienced advertisers, it becomes the command center for customer acquisition, budget control, and performance optimization....

Running Facebook ads without a clear set of best practices is one of the fastest ways to waste budget. While Facebook advertising can be highly effective for customer acquisition, it is also unforgiving: small mistakes in creative, targeting, structure, or optimization can significantly increase costs and reduce performance. Facebook ads are not about hacks or tricks. They are about applying consistent, repeatable best practices across images, copy, targeting, and campaign structure....

Creating a Facebook ad is not just about designing a visual and pressing “publish.” It’s a structured process that combines strategy, audience understanding, creative development, budgeting, tracking, and optimization. Businesses that treat Facebook ads casually often waste budget, while those that follow a disciplined setup process consistently acquire customers profitably. This guide walks through how to create a Facebook ad step by step, from account setup to launching...

One of the most common questions businesses ask before running Facebook ads is simple but deceptively complex: How much does Facebook advertising cost? Some people hear that Facebook ads cost “a few dollars per day,” while others report spending thousands per month. Both can be true. The reality is that Facebook advertising does not have a fixed price. Costs vary widely depending on industry, audience, objectives, competition, creative quality, and how campaigns are structured....

Facebook advertising often looks simple on the surface—create an ad, set a budget, and launch. In reality, it is a sophisticated system driven by algorithms, auctions, data signals, and optimization models. Understanding how Facebook advertising actually works is essential for running profitable campaigns, controlling customer acquisition costs, and scaling effectively. This article breaks down Facebook advertising from the inside out, explaining how targeting works, how bidding...

Facebook advertising is one of the most widely used digital advertising methods in the world. Despite constant changes in algorithms, privacy regulations, and user behavior, Facebook (now part of Meta’s advertising ecosystem) remains a central platform for customer acquisition across industries. At its core, Facebook advertising allows businesses to reach targeted audiences with paid messages inside Facebook’s ecosystem, which includes Facebook, Instagram, Messenger, and Audience...

Customer acquisition is often described as one of the most expensive parts of growing a business—and in many cases, that reputation is deserved. Advertising costs continue to rise, competition is fierce, and customers are harder to convert than ever before. But whether customer acquisition is “expensive” depends on how it’s measured, managed, and optimized. This article explores the true cost of customer acquisition, what makes it expensive, how costs differ by...