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How Long Should a Marketing Plan Be?
Introduction
One of the most common questions marketers face when designing a marketing plan is:...
What Is a Good Retention Rate or Benchmark?
When companies measure user retention, one of the first questions leadership asks is: “Is...
Who Were Their Role Models or Mentors?
Behind every great leader is a network of influences—people who shaped their thinking,...
Wildfire (2021)
The story of two sisters who grew up on the fractious Irish border. When one of them, who has...
Should I Take a Lower Salary for Better Benefits?
Should I Take a Lower Salary for Better Benefits?
Deciding whether to accept a lower salary in...