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What Is Customer Willingness to Pay?
One of the most critical aspects of pricing strategy is understanding how much customers are...
How Do You Manage the Product Lifecycle?
Every product, no matter how innovative or successful, follows a journey from conception to...
Do You Really Need 1000 Transactions per Month Before CRO Makes Sense?
A common myth in digital marketing is that Conversion Rate Optimization (CRO) only makes sense...
Project Power. (2020)
When a pill that gives its users unpredictable superpowers for five minutes hits the streets of...
The Main Types and Segments of Fintech
The Main Types and Segments of Fintech
Introduction
Financial technology—better known as...