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What Is A/B Testing in Advertising?
In modern advertising, assumptions about what will work are no longer enough. Consumer behavior...
Dyslexia: History
Dyslexia was clinically described by Oswald Berkhan in 1881, but the term dyslexia was coined in...
What Are the Main B2C Business Models?
Business-to-Consumer (B2C) marketing is the backbone of the global economy. Every time an...
Hidden sovereign debt
Developing countries are systematically underestimating the official size of their sovereign...
Autism Spectrum: Spectrum Model
Before the diagnostic manuals the DSM-5 (2013) and ICD-11 (2022) were adopted, what is now called...