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B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence
Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is...
How Do Indie Hackers Find Profitable Ideas?
One of the most exciting aspects of being an indie hacker is the opportunity to create a business...
How Do I Start a Pitch?
Introduction: Why the Beginning of a Pitch Matters More Than You Think
The first 30–60...
The Zone of Possible Agreement (ZOPA)
Introduction: Why ZOPA Matters in Every Negotiation
Whether you’re negotiating a salary, a...
How Do Startup CEOs Approach Company Culture and Values?
In the fast-paced world of startups, building products and scaling growth often take center...