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What Is A/B Testing in Advertising?
In modern advertising, assumptions about what will work are no longer enough. Consumer behavior...
Gpykin: Where Real Connections Begin
A New Era of Online Dating
In a world where people are busier, more mobile, and more digitally...
What’s a Habit I Can Develop to Improve My Life?
If there’s one truth about self-improvement, it’s that big change comes from...
How Long Does a Viral Campaign Last — and How Sustainable Is It?
Introduction
Viral marketing is often described as lightning in a bottle — brilliant,...
Global and local trends in the fintech sector
The first half of 2024 turned out to be challenging for the financial technology (fintech) market...