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When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
Checker Marathon - the famous New York taxi.
Checker Marathon is a taxi car that is well known to a huge number of people: someone used the...
What’s a Habit I Can Develop to Improve My Life?
If there’s one truth about self-improvement, it’s that big change comes from...
How to make the brain work 100 percent at any age
For a long time, there was a hypothesis that, getting involved in any work, we use only 10% of...
Do they hear you when you speak? Assessment methods and ways to develop communication skills
World statistics show that large companies lose tens of millions of dollars every year just...