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What Is the Difference Between Sales and Marketing?
Sales and marketing are often talked about as if they are the same thing — or worse,...
How Can I Set Up and Customize My Channel or Profile Effectively?
Whether you're launching a YouTube channel, an Instagram profile, or a personal website, setting...
Personal Brand: Impact on Business Success
A personal brand helps to stand out from competitors and plays a key role in promoting goods and...
Who Is Our Target Audience? How Do I Define Buyer Personas?
Introduction
One of the most fundamental questions in marketing is: Who are we trying to reach?...
How to Create a Marketing Plan (and the 10 Questions Every Marketer Should Answer)
Introduction
Marketing can feel like a vast and complex ecosystem — full of buzzwords,...