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What Is a Metric vs. a Dimension?
When working with analytics platforms like Google Analytics, you’ll often come across two...
Why Blogging Can't Be Delegated? Or How to Forget About Sales?
I often meet experts who complain about the lack of sales through a blog, and when we start to...
First Item on the Agenda: Is This Meeting a Waste of Time?
We’ve all been there: sitting in a conference room or on a video call, wondering why...
Why Do Growth Rates Mislead?
Growth rates are one of the most common metrics used to describe progress, whether in business,...
What is Business Strategy? A Clear Definition and Examples
Business strategy is a crucial concept that defines how a company will achieve its long-term...