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What’s the Difference Between a Lead and a Prospect?
If you’re new to sales, prospecting, or startup growth, there’s one distinction you...
American Beauty. (1999)
A sexually frustrated suburban father has a mid-life crisis after becoming infatuated with his...
The Risks and Pitfalls of Using User-Generated Content (UGC): Managing the Double-Edged Sword
Introduction
User-Generated Content (UGC) is one of the most powerful tools in modern marketing....
How Do Cost-of-Living Adjustments (COLA) Work?
How Do Cost-of-Living Adjustments (COLA) Work?
What Is Next Year’s COLA?
Everyone notices...
The Unique Benefits of Direct Mail Marketing
Introduction: Why Direct Mail Still Matters
In the digital-first age, marketers often assume...