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What Are Their Financial Metrics?
When conducting competitor analysis, one of the most revealing areas to explore is financial...
How well GDP measures the well-being of society
Key points
GDP is an indicator of a society’s standard of living, but it is...
When Should I Launch a Product — and How Far in Advance Should I Prepare?
Timing can make or break a product launch. You could have a brilliant product, the perfect target...
What Is Customer Acquisition for B2B vs B2C?
Customer acquisition looks very different depending on whether a business sells to other...
How Do I Target the Right Audience on Facebook?
Audience targeting is one of the most powerful—and most misunderstood—parts of...