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When Brands Should Create Their Own Media
It is important to be clear that creating, launching, and maintaining your own brand media is...
Mr. Smith Goes to Washington. (1939)
A naive youth leader is appointed to fill a vacancy in the U.S. Senate. His idealistic plans...
What Does a CFO Do?
What Does a CFO Do?
The Chief Financial Officer (CFO) is one of the most important leaders in an...
What Is the Difference Between a CFO and a Controller?
What Is the Difference Between a CFO and a Controller?
In many organizations, especially growing...
How to Create a Viral Newsbreak: Techniques and Examples
Viral newsbreaks help to achieve different KPIs: increase awareness, engagement, and audience...