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How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
One of the most common challenges in B2B marketing is the disconnect between marketing and sales...
How Does Business Development Differ in a Startup vs an Established Company?
Business development (BD) is a critical function in any organization, but the approach,...
How Do You Motivate the Team, Especially on Long Projects? Celebrating Wins, Clear Communication, Reinforcing Purpose
Long-term projects can test even the most committed teams. Initial enthusiasm may wane, obstacles...
The Evolution and Importance of Healthcare: Ensuring Well-Being for All
Healthcare is a fundamental pillar of society, crucial not only for individual well-being but...
The collapse of Silicon Valley bank
The collapse of Silicon Valley Bank: how and why the main bank of techno-startups of Silicon...