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What Is Analytics?
In today’s data-driven world, decision-making is no longer based solely on intuition or...
What Is the Average Cost Per Lead?
Cost per lead (CPL) is one of the most important metrics in sales and marketing. It tells you how...
Spotless Mind. (2004)
When their relationship turns sour, a couple undergoes a medical procedure to have each other...
Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic...
Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb. (1964)
An insane American general orders a bombing attack on the Soviet Union, triggering a path to...