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What Are Their Strengths and Weaknesses?
Once you’ve identified your competitors, the next step in competitor analysis is evaluating...
What Does a Product Manager Do?
A product manager (PM) wears many hats, acting as a strategist, communicator, and decision-maker...
Last Christmas. (2019)
Kate is a young woman subscribed to bad decisions. Working as an elf in a year round Christmas...
How Do I Measure Newspaper Advertising Effectiveness?
One of the most common criticisms of newspaper advertising is that it’s “hard to...
How Can the Product Stay Relevant or Adapt to Future Needs?
In the ever-changing marketplace, no product can remain static and survive. Customer...