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Inside Job. (2010)
'Inside Job' provides a comprehensive analysis of the global financial crisis of 2008, which at a...
When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
How Do You Handle Underperforming Sales Reps?
Every sales manager eventually faces the same challenge:a salesperson who isn’t hitting...
What About Studying Abroad or International Education — How Much Does It Cost?
What About Studying Abroad or International Education — How Much Does It Cost?
Studying...
What Mistakes Did Famous Advertisers Make?
The advertising industry celebrates success—award-winning campaigns, iconic slogans, and...