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How Does a CMO Measure Marketing Effectiveness?
One of the most critical responsibilities of a Chief Marketing Officer (CMO) is proving the...
New Chemicals
New materials in the chemical industry
Modern chemists create new materials every day and...
What is a Home-Based Business?
A home-based business refers to any entrepreneurial venture where the primary office or...
How do I find my first customers?
Every startup starts with zero customers. The first few are the hardest to get—but...
How Do You Know If a Product Is Ready for Launch?
You’ve spent months developing your product. You’ve invested in design, engineering,...