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How Flexible Should My Pricing Be?
Pricing is not just about setting a number and leaving it there. In dynamic markets where...
What Is Viral Growth?
In the digital age, many of the fastest-growing companies—Facebook, TikTok, Dropbox, and...
How to Measure the Success of a Viral Marketing Campaign — Metrics That Matter
Introduction
In marketing, “going viral” is often treated as the ultimate badge of...
Using a person's budget to understand the balance of payments
To get a better understanding of the balance of payments accounts, let’s think of a...
TOP 15 Research Universities
The world was built as the product of intensive research. Most of the world's stunning...