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What Questions Should We Ask Before Developing a Marketing Strategy?
Introduction
Before creating a marketing strategy, it’s crucial to pause and ask the right...
Why the private sector under invests in innovation
Key points
New technology often has positive externalities—in other words,...
How Do We Differentiate Our Brand in a Crowded B2B Market?
The B2B market is more competitive than ever. With new entrants, commoditization of technology,...
Named top 28 largest charitable foundations in the world
The largest charitable foundations in the world are much more than just financial assistance to...
How Much Should We Budget for Our Marketing Strategy?
Introduction
Setting a marketing budget is one of the most strategic—and...