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How Do I Know If the Prospect Is Ready to Close?
Introduction
In any sales cycle, timing the closing moment is one of the most delicate and...
When to Stop Researching and Make Decisions: Knowing When You Have Enough Data
Introduction: The Trap of Endless Research
In the world of business, information is power...
What Skills Are Required to Be a Product Marketer?
Product marketing has emerged as one of the most dynamic and cross-functional roles in modern...
Elasticity in the long run and short run
Key points
In the market for goods and services, quantity supplied and quantity...
How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public...