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Are There Legal or Reputational Risks in a Partnership?
Partnerships can be powerful business structures, enabling shared resources, complementary...
How Is User Behavior in Search Different From General Behavior on Websites?
When people browse the internet, their actions can be categorized into two broad contexts:...
What Problem Does Your Product Solve?
Every successful product starts with a problem. In fact, most innovations are not born from a...
12 Years a Slave. (2013)
In the antebellum United States, Solomon Northup, a free black man from upstate New York, is...
How Long Does It Take for PR to Work (and Show Results)?
Introduction: The Myth of Instant PR Wins
In today’s fast-paced world, businesses often...