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Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic...
How Do I Identify My Ideal Customer Profile (ICP)?
One of the biggest reasons startups fail at sales is not because their pitch is weak, or their...
7 Common Conflict Styles That Show Up in Relationships, According to Experts
Conflict is a natural part of any relationship, whether romantic, familial, or professional....
10% of the crew survived: how the Philadelphia experiment actually ended
The Philadelphia Experiment is a classified US Navy experiment staged on October 28, 1943 with...
What are market-oriented environmental tools?
Key points
The three main categories of market-oriented environmental policies are...