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Decisions within a budget constraint
Key points
The budget constraint is the boundary of the opportunity...
How Reliable Are Market Research Results? (And How Much Should You Trust Them?)
Introduction: The Confidence Problem in Market Research
Market research is often described as...
What Is Prospecting in Sales?
In sales, nothing meaningful happens until you find the right people to sell to. That first step...
Why Do Users Share Content?
Content sharing is one of the most powerful drivers of online visibility, community growth, and...
How Do PMs Work With Customers, Stakeholders, and Engineering Teams?
The role of a product manager (PM) can often seem ambiguous to those outside the field. Unlike...