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How Can I Measure the Success of B2C Marketing Efforts?
B2C marketing is full of moving parts—social media campaigns, paid advertising, content,...
Non-Traditional, Creative Forms of Marketing in Growth Hacking
One of the defining characteristics of growth hacking is its reliance on non-traditional,...
Global Innovation Index 2022
According toWIPO's 2022 Global Innovation Index (GII) report, the world's most innovative...
What Factors Cause User Churn?
Every business wants to grow, but growth is impossible without addressing user churn—the...
Explicit and implicit costs and accounting and economic profit
Key points
Privately owned firms are motivated to earn profits. Profit is the...