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Marketing and Advertising
When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception No brand exists in a vacuum. Markets shift,...
By Dacey Rankins 2025-10-24 15:55:32 0 3K
Finance
10 countries with the largest gold reserves.
At the end of 2023, central banks around the world purchased 1037 tons of gold, the second...
By Dacey Rankins 2024-10-22 16:50:43 0 17K
Financial Services
Changes in equilibrium price and quantity: the four-step process
Key points There is a four-step process that allows us to predict how an event...
By Mark Lorenzo 2023-07-03 20:32:32 0 20K
Marketing and Advertising
The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction Viral marketing is often portrayed as the holy grail of modern brand growth —...
By Dacey Rankins 2025-11-11 17:37:46 0 3K
Business
What Skills Do You Need for Sales?
Sales is not about being “born persuasive” or having a certain personality. Sales is...
By Dacey Rankins 2025-12-15 17:21:10 0 1K
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