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How much equity should a founder give to investors?
One of the most important decisions a founder will make when raising capital is determining how...
What Is A/B Testing in Advertising?
In modern advertising, assumptions about what will work are no longer enough. Consumer behavior...
What Are Common Tactical Questions Around SEO, Content Marketing, and Campaign Execution?
When marketers discuss strategy, they often focus on big-picture concepts: positioning, buyer...
What Is the Difference Between Boosting a Post and Creating an Ad on Facebook?
Introduction
Facebook remains one of the most powerful digital advertising platforms for...
What Happens If I Get Counterfeit Currency?
What Happens If I Get Counterfeit Currency?
Imagine this: you withdraw some cash from your bank,...