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What Is a Marketing Strategy?
Introduction
Every successful business, from global corporations to local startups,...
How the strange scientific instruments of antiquity worked, which miraculously survived to our times
Millennia ago, people still sought to know the world around them. They came up with a variety of...
How Do Social Enterprises Measure Their Impact?
Social enterprises are designed to tackle pressing social and environmental issues, but how do...
How Much Does PR Cost? Understanding Pricing, Value, and ROI in Public Relations
Introduction: The Confusion Around PR Pricing
Few topics in marketing generate as much confusion...
How Startup Innovation Is Changing the Market: Success Stories and Tools for Leaders
How Startup Innovation Is Changing the Market: Success Stories and Tools for Leaders...