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How to Measure the Success and ROI of Guerrilla Marketing Campaigns
Tracking creativity: from buzz to business results.
Introduction: The Challenge of Measuring...
Is a Facilitator or Chair Needed? Understanding the Role of Meeting Moderators
In many organizations, meetings can either drive momentum or drain productivity. One of the...
Children and the computer: harm and benefit
A computer for the little ones
Preschoolers, of course, do not need their own computer. For...
How to Make Money Fast
How to Make Money Fast
Sometimes life throws unexpected expenses our way—a car repair, a...
Is PR Free? Understanding Costs, Value, and Return on Investment in Public Relations
Introduction: The Misconception That PR Is Free
Many businesses, especially startups and...