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What books should startup founders read?
Building a startup is an exhilarating yet daunting journey. From ideation to scaling, startup...
B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where...
Life in the city and in the village: Pros and cons of the city and village
What is better than a town or village? There is no definitive answer to this question. At least,...
What Universal Concerns Exist Around Growth?
Growth is a concept that stretches across every level of existence—from the individual to...
How Does Advertising Work?
Advertising surrounds us every day — on phones, websites, billboards, TV, social media,...