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What Is Guerrilla Marketing? Definition, Core Principles, and Modern Applications
Introduction
Marketing has always been about grabbing attention — but in today’s...
Brand positioning through texts and copywriting
Many outsiders and even business owners consider copywriting very narrowly - exclusively as the...
Some Like It Hot. (1959)
After two male musicians witness a mob hit, they flee the state in an all-female band disguised...
Press Releases: Common Mistakes to Avoid and How to Measure Their Effectiveness
A press release remains one of the most powerful tools in public relations and marketing,...
What Is User Behavior Modeling and How Is It Applied?
In today’s digital ecosystem, companies collect massive amounts of data on how users...