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What are the common challenges in business forecasting?
Business forecasting is an essential practice for organizations that seek to make informed...
What Great Decisions or Achievements Marked Their CEO Tenure?
A CEO’s legacy is often defined by a handful of pivotal decisions or achievements that...
How Long Does a Viral Campaign Last — and How Sustainable Is It?
Introduction
Viral marketing is often described as lightning in a bottle — brilliant,...
What Is Marketing? Definition, Scope, and Why It Matters More Than Ever
Introduction: Marketing — The Heartbeat of Every Business
If sales are the lifeblood of a...
How Can the Product Be More Environmentally Friendly or Accessible?
In today’s business environment, sustainability and accessibility are no longer...