Leggi tutto
What Is Earned Media?
Understanding Its Value, Role, and Impact in Modern Public Relations
In the landscape of modern...
Green Book. (2018)
A working-class Italian-American bouncer becomes the driver for an African-American classical...
How Should We Position and Market the Product?
Launching a new product is not just about having something great — it’s about making...
Which Businesses or Industries Is Guerrilla Marketing Best Suited For?
Understanding where guerrilla marketing works best and where it may fall short.
Introduction:...
Citizen Kane. (1941)
Following the death of publishing tycoon Charles Foster Kane, reporters scramble to uncover the...