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How Long Should a Newspaper Ad Run?
One of the most misunderstood aspects of newspaper advertising is how long an ad should run. Many...
How Do You Define and Measure KPIs?
Key Performance Indicators (KPIs) are among the most widely used tools in business performance...
How to Find Clients as a Copywriter
Introduction: Why Finding Clients Is the Real Challenge
Many copywriters discover quickly that...
Two interviews are enough for hiring
Two interviews are enough for hiring
My most provocative opinion...
The Intern. (2015)
Seventy-year-old widower Ben Whittaker has discovered that retirement isn't all it's cracked up...