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Is Lean Startup Applicable Only to Tech Companies?
The Lean Startup methodology, popularized by Eric Ries, is often associated with technology...
Legal and Moderation Issues in User-Generated Content (UGC): Protecting Brands and Communities
User-Generated Content (UGC) has transformed marketing and communication. It brings authenticity,...
How Often Should We Review or Revise the Marketing Strategy?
Introduction
A marketing strategy is not a static document—it’s a living framework...
What Moves Exchange Rates?
What Moves Exchange Rates?
The Forces Behind Currency Fluctuations
Exchange rates — the...
What are the dangers of cannibalization in SEO and how to avoid it
Pages of the same site can compete with each other in search results. This is due to the...