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What role does storytelling play in a business biography?
torytelling is one of the most powerful tools in writing a business biography. A well-crafted...
How Do You Measure Product Success or Innovation ROI?
Measuring product success and innovation return on investment (ROI) is one of the most critical...
How Do We Audit Past Marketing Efforts to Inform a Better Strategy?
Introduction
A marketing strategy without reflection is like sailing without a compass. Even the...
15 Sexual Orientations
Since 1970, in June, the LGBT community around the world has celebrated Pride Month.
I think you...
How Much Should I Budget for Mobile Marketing / What Is the ROI?
Introduction
In today’s hyperconnected economy, mobile marketing is not just an optional...