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China as a global partner
The first series of broadcasts is dedicated to China. Alexey Kalinin, Vice-Rector for Research at...
How Do I Tell a Good Story? The Key Elements of Powerful Storytelling in Marketing
In the world of marketing, information alone doesn’t move people — stories do. Data...
What are public goods?
Key points
A public good has two key characteristics: it is...
What Are Common Content Marketing Challenges?
How to Identify, Overcome, and Prevent the Obstacles Holding Back Your Content Strategy
Content...
What are market-oriented environmental tools?
Key points
The three main categories of market-oriented environmental policies are...